In this photo, CEVOH is showing a traditional mall being used as a pop-up which is a contemporary marketing technique for retail goods.
CEVOH is showing how a growing number of purchases are done and delivered on-line, skipping expensive brick and mortar stores.

consumers needs and buying habits are dramatically changing.

Making a comprehensive list of all the consumer customer needs is very difficult but here are 39 to get you started. They are organized from Esoteric to Functional. The four most commonly stated needs are Quality, Value, Convenience and Choice. You can see many of these are related to those four but the details within these 39 can make a huge impact.

Social Impact

  • A CEVOH icon representing the ability of some products and services to provide a more lofty level of value. See CEVOH.com for best practice examples of self-transcendence.

    Self-Transcendence

    A belief of Maslow, this need goes beyond ordinary limitations. Few products or services provide this, but it can sometimes be found with religious experiences, art, personal growth, nature, and finding joy in simple moments that push away attachments or material possessions.

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Life Changing Impacts

  • A CEVOH icon representing a key value driver PROVIDES HOPE. See CEVOH.com for best practice examples of products and services that PROVIDE HOPE..

    Provides Hope

    Do owning and using your products provide a hopeful feeling for the customer?

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  • A CEVOH icon representing an important B2C value driver, SELF ACTUALIZATIONS. See CEVOH.com for best practice examples of products and services that provide SELF-ACTUALIZATION.

    Self-Actualizations

    Do your products and services promote feelings of living authentically, ecstasy, wonder and awe, joy and happiness – or meh.

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  • A CEVOH logo icon representing MOTIVATION as a value driver for a revenue growth plan. See CEVOH.com for best practice examples of products and services that MOTIVATE us.

    Motivation

    Do owning or using your products and services promote additional motivation for the consumer?

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  • CEVOH icon representing a powerful value driver for consumers, HEIRLOOM attributes. See CEVOH.com for best practice examples of products and services that provide HEIRLOOM qualities.

    Heirloom

    Do owning and using your products and service bring back cherished memories of past events, people, and places?

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  • CEVOH icon representing a powerful value driver for consumers, AFFILITATION & BELONGING. See CEVOH.com for best practice examples of products and services that bring us together.

    Affiliation & Belonging

    Are you selling stuff or bringing us together to feel like a community?

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Emotional Impacts

  • CEVOH icon representing a powerful value driver for consumers, EMOTIONAL CONNECTION. See CEVOH.com for best practice examples of how some companies have mastered this.

    Emotional Connection

    Consumers want to feel understood, respected, and valued by a brand. 

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  • CEVOH icon representing REDUCED ANXIETY as a powerful value driver for consumers. See CEVOH.com for best practice examples of thought leadership.See CEVOH.com for best practice examples of this within a successful revenue plan.

    Reduces Anxiety

    Is it important for users and owners of your products to feel less anxiety?

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  • CEVOH icon representing the powerful value driver TRUST AND RELIABILITY for consumer buyers. See CEVOH.com for best practice examples of how some companies have incorporated this into their revenue plans.

    Trust and Reliability

    Building trust through transparency, ethical sourcing, and a good reputation is essential. 

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  • CEVOH icon representing the importance of SOCIAL IMPACT as a value driver for consumers. See CEVOH.com for best practice examples of SOCIAL IMPACT within a revenue plan.

    Social Impact

    Consumers are increasingly concerned about environmental and social impact, seeking products and brands that align with their values. 

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  • CEVOH icon representing the powerful value driver REWARDS ME for consumer buyers. See CEVOH.com for best practice examples of how REWARDS can impact a successful revenue plan.

    Rewards Me

    How do your products and service promote a feeling of reward for consumers?

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  • CEVOH icon representing the importance of DESIGN AND AESTHETICS as a value driver for consumer buyers. See CEVOH.com for best practice examples of this used in a successful revenue plan.

    Design and Aesthetics

    Do consumers feel as though they have obtained a panache lift from owning your stuff?

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  • A young woman with curly brown hair, wearing a light blue blazer and black pants, standing confidently with her arms crossed in an office space.

    Badge Value

    Does owning or using your products make consumers feel authoritative or in charge?

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  • Woman receiving a facial massage at a spa with a lit candle and pink flowers nearby.

    Therapeutic Value and Wellness

    Does using or owning your products and services contribute to feelings of wellness?

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  • Colorful amusement park swing ride with riders in blue, green, red, yellow, and orange seats flying against a blue sky with wispy clouds.

    Fun and Entertaining

    Is it fun and entertaining to use and own your product line?

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  • A close-up black and white portrait of a woman with long, wavy hair partially covering her face, looking directly at the camera with a slightly open mouth.

    Attractiveness

    How do your products and services contribute to feeling of being more attractive?

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  • A woman in a teal gown sitting in a wicker chair inside a garage, with a man in a black suit standing behind her. A white luxury car with a custom license plate '4 EVER 1 GP' is parked nearby.

    Provides Access

    Does owning or using your products or services make me feel I have access to a higher lifestyle or community?

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  • CEVOH.com builds effective revenue growth plans. See CEVOH.com for best practice examples of plans you may want to follow.

    Social Proof and Belonging

    Consumers are influenced by reviews, recommendations, and social media engagement, seeking validation and a sense of community. 

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  • A CEVOH image representing the importance of personalization as a value driver. See CEVOH.com for best practice examples of PERSONALIZATION within a revenue plan.

    Personalization

    Tailoring experiences and products to individual needs and preferences enhances engagement and loyalty. While brands believe they put emphasis on this, only 60% of consumers agree.

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  • A CEVOH image representing how important the DIGITAL EXPERIENCE is for consumers as a value driver. See CEVOH.com for best practice examples of DIGITAL EXPERIENCE within a revenue plan.

    Digital Experience

    A seamless and user-friendly digital experience, from browsing to checkout, is essential for online sales. 

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  • A CEVOH image representing CUSTOMER SERVICE as an important value driver in the pursuit of revenue growth. See CEVOH.com for best practice examples of CUSTOMER SERVICE within a revenue plan.

    Customer Service

    Prompt, helpful, and accessible customer service is crucial for building trust and resolving issues. 70% of consumers have stopped doing business with a company due to poor customer service.

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Functional Customer Needs

  • A CEVOH image representing SAVING TIME as an important value driver for consumer revenue plans. See CEVOH.com for best practice examples of SAVES TIME within a revenue plan.

    Saves Time

    Do your products and services save the consumer time?

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  • A CEVOH image representing the importance of SIMPLIFICATION as a value driver in consumer revenue plans. See CEVOH.com for best practice examples of SIMPLIFICATION within a revenue plan.

    Simplifies

    Do your products, services and sales approaches simplify things for the customer?

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  • A CEVOH image representing the need to REDUCE RISK as an important value driver for consumer revenue plans. See CEVOH.com for best practice examples of REDUCING RISK within a revenue plan.

    Reduces Risk

    Do your products and services reduce risk for the customer?

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  • A CEVOH image representing RETURN ON INVESTMENT as an important value driver for consumer revenue plans. See CEVOH.com for best practice examples of RETURN ON INVESTMENT within a revenue plan.

    Return on Investment

    Some consumer products can be resold at a higher price later.

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  • A CEVOH image representing the importance of making consumers feel ORGANIZED. See CEVOH.com for best practice examples of ORGANIZED within a revenue plan.

    Organizes

    How well do your products and services help the customer to feel organized and sorted?

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  • A CEVOH image representing the importance of INTEGRATES AND CONNECTS as a value driver for consumers. See CEVOH.com for best practice examples of INTEGRATES AND CONNECTS within a revenue plan.

    Integrates and Connects

    How well do your products work with other products? Open architecture?

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  • A CEVOH image representing the importance of REDUCES EFFORT as a value driver for consumers. See CEVOH.com for best practice examples of REDUCING EFFORT within a revenue plan.

    Reduces Effort

    Does using your products or services reduce effort for the customer. How is the ‘after care’ effort?

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  • A CEVOH image representing the importance of AVOIDING HASSLES as a value driver for consumers. See CEVOH.com for best practice examples of AVOIDING HASSLES within a revenue plan.

    Avoids Hassles

    Are your customers feeling worried about future hassle?

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  • A CEVOH image representing the importance of REDUCES COST as a value driver for consumers. See CEVOH.com for best practice examples of REDUCING COSTS within a revenue plan.

    Reduces Cost

    Cost to maintain and repair, cost to operate.

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  • A CEVOH image representing the importance of QUALITY as a value driver for consumers. See CEVOH.com for best practice examples of QUALITY within a revenue plan.

    Quality

    Includes performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality.

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  • A CEVOH image representing the importance of VARIETY as a value driver for consumers. See CEVOH.com for best practice examples of VARIETY within a revenue plan.

    Variety

    This means variety of similar substitutes. Do you make customers buy more than they need? Do they have just the right selections?

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  • A CEVOH image representing the importance of SENSORY APPEAL as a value driver for consumers. See CEVOH.com for best practice examples of SENSORY APPEAL within a revenue plan.

    Sensory Appeal

    Smell, sight, feel, sound are all important to the ownership of most products.

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  • A CEVOH image representing the importance of MESSAGING CHANNELS as a value driver for consumers. See CEVOH.com for best practice examples of MESSAGING CHANNELS within a revenue plan.

    Messaging Channels

    A positive experience on a preferred messaging channel significantly improves brand loyalty for 96% of customers

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  • A CEVOH image representing the importance of INFORMATION as a value driver for consumers. See CEVOH.com for best practice examples of INFORMATION within a revenue plan.

    Informs

    Consumers need access to clear and accurate information about products, services, and the company. 

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  • A CEVOH image representing the importance of PRICE AND COST as a value driver for consumers. See CEVOH.com for best practice examples of PRICE AND COST within a revenue plan.

    Price and Cost

    Consumers are always looking for value. But value doesn’t need to be achieved only with low price. Using the other needs listed here as a guide, improving value on products, services, sales approaches and brand will give you better revenue and margin than reducing price. 

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  • A CEVOH image representing the importance of CONVENIENCE as a value driver for consumers. See CEVOH.com for best practice examples of CONVENIENCE within a revenue plan.

    Convenience

    Easy access, online ordering, quick delivery, and hassle-free returns are highly valued.

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  • A CEVOH image representing the importance of CHOICE as a value driver for consumers. See CEVOH.com for best practice examples of CHOICE within a revenue plan.

    Choice

    Different than Variety, Choice includes substitutes that may provide healthier options. Do you provide these?

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  • A CEVOH image representing the importance of EASE OF USE as a value driver for consumers. See CEVOH.com for best practice examples of EASE OF USE within a revenue plan.

    Ease of Use

    Products and services should be easy to understand and use, minimizing frustration and maximizing satisfaction.

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