Jump to see significant details about the Current Situation, Key Metrics, and Important Industry Links for the Electrification Sector.

CEVOH research indicates that a major challenge in our efforts to create electrification solutions lies in our outdated and overloaded electrical grid.
CEVOH research has identified some exciting new electric car prototypes such as this one.

Executive Summary - Electrification Sector

Current Situation

The electrification industry, involves the creation, and use of electric power instead of combustion engine or hydraulic pump power. Valued at over $2 trillion in 2025, the industry broadly includes Electric Power Generation, Transmission & Distribution as well as the Use of Electricity powered devices. This growth is driven by climate goals, supportive government policies, and technological advancements.

Key trends include the significant rise of electric vehicles (EVs), with global sales projected to surpass 20 million units in 2025. China leads the EV market, while advancements in solid-state batteries and charging infrastructure are expected to further accelerate adoption. The industry is also seeing a surge in AI in energy management, with the market expected to grow at a CAGR of over 30%, as AI optimizes energy use and facilitates Vehicle-to-Grid (V2G) technology, which allows EVs to send power back to the grid.

While growth is strong, the industry faces challenges, including an aging power grid that needs significant investment to handle increased electricity demand. Supply chain constraints, particularly for critical minerals like lithium, and high upfront costs for consumers remain barriers to wider adoption. The influx of affordable Chinese EVs is creating competitive pressure in markets like Europe. The success of electrification hinges on overcoming these challenges while making electric solutions more affordable, convenient, and reliable for all consumers.

What Buyers Want

To successfully grow, the electrification industry must deliver on what customers want and avoid what they don't. Buyers are primarily pulled toward electrification by the promise of cost savings (lower operating costs and financial incentives), reliability (uninterrupted power and backup solutions), and convenience (seamless charging and simple smart-home integration). They also want the environmental benefits of a reduced carbon footprint, greater control over their energy use, and high performance from their new devices.

However, consumers are equally pushed away by significant barriers. These include high upfront costs and the expense of infrastructure upgrades. For EVs specifically, "range anxiety," slow charging speeds, and confusing public charging networks are major deterrents. Buyers also dislike complexity, such as technical jargon and confusing electricity bills, as well as privacy and security concerns. The hassle of installation, a lack of trust in utilities, and skepticism about "green" initiatives also contribute to resistance. Ultimately, the industry's growth depends on its ability to amplify the benefits of electrification while effectively addressing these barriers.

Key Challenges

The electrification industry is undergoing rapid growth but faces a number of challenges and disruptive forces. Key among these are geopolitical and supply chain risks, primarily due to China's dominance in critical mineral processing and low-cost EV manufacturing. This dominance could lead to supply chain disruptions and puts pressure on Western automakers. Additionally, emerging technologies like solid-state batteries and AI-driven energy systems have the potential to disrupt the existing market by offering superior performance and efficiency. New business models, such as subscription services for EVs and energy-as-a-service, are also changing traditional ownership and utility frameworks.

The industry's growth is also challenged by significant infrastructure and policy hurdles. Aging electrical grids are not equipped to handle the rising demand from EVs and other electrified systems, requiring massive investments in modernization. Critical mineral shortages for batteries, coupled with environmental and ethical concerns around mining, create additional supply chain pressure. Furthermore, policy uncertainty, including potential rollbacks of clean energy incentives and trade disputes, can create instability and slow progress.

A major technical challenge is energy loss during electricity generation and transmission. For example, traditional thermal power plants can lose over 60% of their energy as waste heat. Even with renewables and efficient transmission, cumulative losses from generation to end-use can be substantial.

Finally, the political landscape poses a significant risk. Government actions, such as deregulating environmental protections, reducing clean energy incentives, and promoting fossil fuel production, can undermine the growth of electrification. By prioritizing fossil fuels and challenging state-level climate policies, an administration can make traditional energy sources more economically attractive and remove crucial support for cleaner alternatives. The ability of the industry to innovate with products and services that are indispensable to consumers is a vital strategy to counter such political headwinds.

Adoption Spotlight

Norway's high adoption of electric vehicles (EVs) is a global benchmark driven by a deliberate, long-term government strategy. In 2024, nearly 89% of new car sales were electric, with the country on track to reach its goal of 100% zero-emission new cars by 2025. This rapid growth, from just 6% a decade ago, is due to a combination of factors:

  • Financial Incentives: Norway's government has historically made EVs cheaper than gasoline cars by exempting them from taxes and fees.

  • Clean Energy: The country's power grid, powered almost entirely by hydropower, ensures that EV charging is environmentally clean.

  • Robust Infrastructure: A comprehensive network of over 27,000 charging points, including fast chargers on major highways, eliminates "range anxiety."

  • Consistent Policy: Decades of sustained government commitment, regardless of political changes, have provided a stable market for consumers and businesses.

While successful, this model has also brought challenges. The generous subsidies have been a significant fiscal cost, and critics raise concerns about equity, as they initially benefited wealthier urban residents. The rise in EVs also strains the electrical grid and doesn't solve issues like traffic congestion. Despite these drawbacks, Norway’s case study highlights that a well-orchestrated strategy of financial incentives, clean energy, and consistent policy can rapidly accelerate the transition to electric mobility.

What the Future Will Hold

The future of electrification will be defined by transformative growth and a shift away from fossil fuels across all sectors. Renewable energy, particularly solar and wind, will continue its rapid expansion, supplemented by a diversification into sources like geothermal and advanced nuclear power. Green hydrogen will also become a key solution for decarbonizing heavy industries.

The energy grid itself will become "smarter" and more resilient. Smart grids will use AI and IoT to optimize energy flow, while the rise of microgrids and distributed energy resources like rooftop solar and battery storage will create a more decentralized system. Technologies such as Vehicle-to-Grid (V2G) will turn EVs into mobile energy storage units, further supporting grid stability.

Electrification will extend beyond passenger cars to include commercial fleets, heavy-duty trucks, and eventually, marine and aviation sectors. This will be supported by a boom in energy storage solutions, including advanced batteries with higher density and lower costs.

In buildings and industry, the future means a move toward electric heat pumps for heating and cooling, and the widespread adoption of electric solutions for industrial processes. These changes will be integrated with smart home technologies to optimize energy consumption.

Despite this promising outlook, the industry must overcome significant challenges. These include the massive cost of upgrading aging grid infrastructure, ensuring a stable supply of critical minerals, and managing the intermittency of renewable energy sources. Other key challenges are ensuring equitable access to electrification for all communities and safeguarding these interconnected systems from cybersecurity risks. Ultimately, the electrification movement presents a major opportunity for economic growth, job creation, and substantial progress toward global climate goals.

Where We See Growth

The electrification industry is experiencing significant growth, driven by a combination of environmental, technological, and economic factors. Decarbonization efforts, fueled by government policies like the U.S. Inflation Reduction Act and corporate sustainability goals, are the primary catalysts. This is supported by growing public awareness of climate change and air pollution.

Key growth is powered by technological advancements. Innovations in battery technology are making electric vehicles (EVs) and energy storage more affordable and efficient. The falling costs of solar and wind power, along with the development of highly efficient heat pumps, are making electricity a cleaner and more cost-effective energy source. The integration of AI is also optimizing grid management and energy efficiency.

Growth opportunities are visible across several sectors. In transportation, EV sales continue to soar, extending to commercial trucks and buses. This is supported by a rapid expansion of charging infrastructure. In buildings, heat pumps are replacing fossil fuel systems for heating and cooling, while smart home devices are becoming more common. For industry, processes like heating and manufacturing are being electrified, boosting efficiency and reducing emissions.

Ultimately, the decreasing costs of renewables and batteries, along with the operational savings of electric solutions, are making electrification economically competitive. This, combined with surging electricity demand from data centers and increased electrification across all sectors, creates a strong foundation for continued investment and innovation.

Current State of the Electrification Industry

Current State

The electrification industry refers to the transition from fossil fuel-based systems to electric power across sectors such as transportation, buildings, manufacturing, and energy infrastructure. This movement is a cornerstone of global decarbonization strategies and is driven by climate goals, policy mandates, and rapid technology advancements.

  • The global electrification market—including electric vehicles (EVs), electric heating/cooling systems, industrial electrification, and grid infrastructure—is valued at over $400 billion as of 2025.

  • It is projected to reach $800–$1,000 billion by 2030, fueled by government incentives, carbon regulations, and consumer demand for cleaner alternatives.

Key Metrics

As of mid-2025, the electrification industry is experiencing significant growth, driven by advancements in electric vehicles (EVs), renewable energy integration, and supportive policies. Here's an overview of the current state and key trends:

Global Electrification Market Overview

  • Market Size & Growth: The global electrification market is valued at approximately $96.24 billion in 2025 and is projected to reach $209.01 billion by 2034, growing at a 9% CAGR. North America leads in revenue, while Asia-Pacific is expected to expand rapidly.

Electric Vehicles (EVs)

  • Sales Projections: Global sales of fully electric and plug-in hybrid vehicles are expected to surpass 20 million units in 2025, marking a 17% increase from the previous year. China remains the dominant market, with EVs accounting for nearly 48% of its total vehicle sales in 2024.

  • Battery Technology: Advancements in solid-state batteries are underway, promising higher energy density and faster charging. Major automakers like Toyota and BMW aim to commercialize this technology by 2025.

  • Charging Infrastructure: By the end of 2024, over 17 million EV chargers were installed globally, with public chargers comprising about 20% of this total. China leads with approximately 1.8 million public chargers, followed by Europe and the U.S.

Energy Systems & Grid Integration

  • AI in Energy Management: The integration of Artificial Intelligence (AI) in energy management systems is revolutionizing the EV sector. The AI in Energy Management market is projected to grow from $8.8 billion in 2024 to approximately $73.1 billion by 2032, reflecting a CAGR of 30.3%. AI optimizes energy consumption, enhances operational efficiencies, and facilitates vehicle-to-grid (V2G) interactions.

  • Vehicle-to-Grid (V2G) Technology: V2G technology enables EVs to supply electricity back to the grid during peak demand periods, enhancing grid reliability and supporting renewable energy integration. The global V2G market is projected to reach $116.5 million by 2032, growing at a CAGR of 30.1%.

Regional Highlights

  • China: Leading the electrification movement, China has invested heavily in clean energy technologies, including solar, wind, and EVs. Electrification now powers 30% of China's energy use, surpassing that of Western nations.

  • Europe: Facing stringent CO2 emission targets, European automakers are accelerating their transition to EVs. However, the influx of affordable Chinese EVs presents competitive challenges, prompting Europe to enact trade barriers and encourage local production.

  • United States: Despite policy rollbacks, the U.S. saw 93% of new energy capacity in 2024 come from low-emission sources. However, challenges like tariffs, regulatory issues, and an aging power grid pose risks to the clean energy transition.

Key Industry Metrics

  • EV Battery Prices: Expected to drop by nearly 50% by 2026, making EVs more affordable and accelerating adoption.

  • Electricity Demand: U.S. electricity demand is projected to increase by 25% by 2030 and 78% by 2050 compared to 2023 levels, driven by AI, cloud computing, manufacturing, and EVs.

  • Clean Energy Investments: Significant investments are being made globally in renewable energy and EV infrastructure, with companies like GM and Ford committing billions towards electrification.

Current Insights

Electric Transportation Leads the Charge

  • EV adoption is accelerating, with over 15 million EVs sold globally in 2024—representing nearly 25% of new vehicle sales.

  • Commercial fleets (vans, trucks, buses) are rapidly electrifying due to operational cost savings and zero-emission targets.

  • Emerging markets are seeing a rise in two- and three-wheeler electrification.

Policy and Regulation are Key Drivers

  • Over 100 countries now have net-zero targets, many mandating the phase-out of internal combustion engine vehicles by 2035–2040.

  • Building codes are evolving to require or incentivize electric heat pumps, induction cooking, and EV charging infrastructure.

Grid Infrastructure and Load Growth

  • As electrification expands, electricity demand is surging, requiring significant investment in grid modernization, storage, and distributed energy resources (DERs).

  • Utilities are facing challenges related to grid capacity, especially in urban and industrial centers.

Technology Innovation

  • Breakthroughs in battery chemistry, power electronics, and high-voltage transmission are reducing costs and improving efficiency.

  • Vehicle-to-grid (V2G) and bidirectional charging are emerging trends that link transportation electrification with grid resilience.

Sectoral Electrification Gains Traction

  • Residential and commercial buildings are shifting to electric HVAC systems and water heaters.

  • Industrial processes, including low- to mid-temperature heat applications, are beginning to adopt electrified solutions.

Challenges Remain

  • High upfront costs, supply chain constraints (e.g., lithium, rare earth metals), and infrastructure gaps continue to slow adoption in some regions.

  • Ensuring equitable access to electrification—especially in low-income and rural areas—is a growing policy concern.

Here’s a list of important websites and web resources for staying current and informed about the electrification industry. These links include regulatory bodies, research institutions, industry leaders, news portals, and standards organizations.

 Industry News & Analysis

https://electrek.co/  Electrek

https://www.pv-tech.org/  PV Tech

https://www.utilitydive.com/  Utility Dive – Electrification

https://www.energy.gov/eere/buildings/electrification  U.S. Department of Energy – Electrification

https://www.iea.org/  International Energy Agency

https://pes.ieee.org/  Society IEC – International

https://www.iec.ch/   IEC – International Electrotechnical Commission

Market Intelligence and Research

https://about.bnef.com/  BloombergNEF – Electrification

https://www.statista.com/topics/9763/electrification/  Statista – Energy & Electrification

https://www.iea.org/reports  IEA Reports & Data

Associations and Organizations

https://www.eei.org/   Edison Electric Institute (EEI)

https://www.epri.com/   Electric Power Research Institute (EPRI)

https://sepapower.org/  Smart Electric Power Alliance (SEPA)

Major Companies and Initiatives

https://www.tesla.com/  Tesla

https://www.siemens-energy.com/  Siemens Energy

https://new.abb.com/low-voltage   ABB Electrification

What Buyers and Users Want from Electric Solutions

What Buyers Want

The electrification industry is undergoing a massive transformation, and customer expectations are shifting rapidly. Here's a breakdown of what customers generally want and don't want from this evolving sector:

Value drivers are attributes, benefits and features of a product or service that justify prices and competitive differentiation. CEVOH has identified nearly 100 value drivers that contribute to growth. Take a look to see how your products and services meet the needs and wants of buyers and users. There are many on our list worth review when building your perfect electrification company.

See CEVOH B2C Value Drivers here.

See CEVOH B2B Value Drivers here.

See CEVOH B2G Value Drivers here.

In addition, based on research, here are what buyers and users of electrification products and services “want” and “don’t want”:

What Buyers Want (The "Pulls")

Cost Savings and Affordability:

  • Lower Operating Costs: This is a primary driver for EVs (cheaper "fuel" and lower maintenance) and electrified homes (more efficient heating/cooling with heat pumps, solar self-consumption).

  • Transparent and Fair Pricing: Clear, understandable electricity bills and rate plans (e.g., time-of-use pricing that rewards off-peak consumption). Customers want to know how to save money.

  • Incentives and Subsidies: Many customers still rely on financial incentives to offset higher upfront costs of EVs, solar panels, and major electrified appliances.

Reliability and Resilience:

  • Uninterrupted Power: Especially with increasing reliance on electricity for heating, cooling, and transportation, customers want a stable and resilient grid that minimizes outages.

  • Backup Power Solutions: Interest in home battery storage and microgrids to provide power during grid disruptions.

What Users Want

Convenience and Ease of Use:

  • Seamless Charging: For EVs, this means abundant, fast, and easily accessible public charging infrastructure, along with convenient home charging.

  • Simple Smart Home Integration: Devices and systems that work together effortlessly, are intuitive to set up, and are easy to control (e.g., via a single app or voice commands).

  • Effortless Customer Service: Easy-to-use digital channels for managing accounts, reporting issues, and accessing information, coupled with responsive human support when needed.

Environmental Benefits and Sustainability:

  • Reduced Carbon Footprint: A strong desire to contribute to climate change mitigation by choosing cleaner energy and transportation options.

  • Clean Air: Direct benefits of EVs in reducing local air pollution.

  • Ethical Sourcing: Increasing awareness and demand for responsibly sourced materials for batteries and renewable energy components.

Control and Personalization:

  • Energy Management Tools: Access to data and insights on their energy consumption, allowing them to optimize usage and save money.

  • Choice of Energy Products/Services: Options for different rate plans, renewable energy sourcing, and value-added services beyond basic electricity delivery.

  • Personalized Recommendations: Tailored advice on energy efficiency upgrades or new technologies based on their specific usage patterns.

Performance and Advanced Features:

  • EV Performance: Quick acceleration, quiet operation, and increasingly longer ranges.

  • Smart Home Functionality: Automation, remote control, and integration with other devices for enhanced comfort, security, and energy efficiency.

What Customers Don't Want (The "Pushes")

High Upfront Costs:

  • Initial Investment Barrier: The sticker price of EVs, solar panels, and new electric appliances can be significantly higher than conventional alternatives, even with long-term savings.

  • Costly Infrastructure Upgrades: Unexpected expenses for home electrical panel upgrades or dedicated EV charging circuit installations.

"Range Anxiety" and Charging Woes (for EVs):

  • Limited Range: Concern about EVs running out of power on longer trips.

  • Slow Charging Speeds: The time it takes to charge an EV compared to refueling a gasoline car is a major deterrent for some.

  • Lack of Public Charging: Insufficient number of charging stations, especially in rural areas or apartment complexes, and fear of non-working chargers.

  • Confusing Charging Networks: Multiple apps, payment systems, and different connector types can make public charging a frustrating experience.

Complexity and Lack of Understanding:

  • Confusing Bills and Rate Plans: Many customers struggle to understand their electricity bills, different rate options (like Time-of-Use), or how new technologies impact them.

  • Technical Jargon: Overly technical explanations of new technologies or programs.

  • Compatibility Issues: Frustration when different smart home devices or EV chargers don't seamlessly integrate.

  • Steep Learning Curve: Reluctance to adopt new tech if it requires significant time and effort to learn and manage.

Privacy and Security Concerns:

  • Data Collection: Worries about smart devices collecting personal data on habits and preferences.

  • Cybersecurity Risks: Fear of smart home systems or EV charging infrastructure being vulnerable to hacking.

Perceived Inconvenience and Disruption:

  • Installation Hassle: The disruption and complexity of installing new electric systems (e.g., heat pumps, solar, EV chargers) in their homes.

  • Internet Dependency: Concern that smart devices won't function during internet outages.

Lack of Trust and Transparency:

  • Utility Mistrust: Some customers, especially lower-income households, don't fully trust utility companies to act in their best interest, particularly regarding pricing and program eligibility.

  • Greenwashing Skepticism: Doubts about the true environmental impact of "green" initiatives if they perceive it as an excuse to raise prices.

In essence, customers want the benefits of electrification (cost savings, sustainability, convenience) without the typical barriers of new technology: high upfront costs, complexity, reliability concerns, and a steep learning curve. The industry's success hinges on addressing these "don't wants" while amplifying the "wants."

Challenges for the Electrification Sector

CEVOH research indicates that a major challenge in our efforts to create electrification solutions lies in our outdated and overloaded electrical grid.

Challenges in the Way

The electrification industry, while growing rapidly, faces several major disruptors and key challenges that could impact its trajectory across sectors such as transportation, power generation, infrastructure, and manufacturing. Here's a breakdown:

Major Disruptors

China’s Dominance in Supply Chains

  • Battery materials and production: China controls a large share of lithium, cobalt, and rare earth element processing.

  • EV exports: Chinese automakers (BYD, NIO, XPeng) are exporting low-cost EVs globally, reshaping market dynamics and putting pressure on U.S. and European automakers.

  • Geopolitical risk: Tensions between China and Western countries may disrupt critical supply chains.

Solid-State Battery Technology

  • Promises significantly higher energy density, faster charging, and greater safety.

  • If commercialized (expected around 2025–2027), could disrupt the existing lithium-ion battery ecosystem.

AI-Driven Energy Systems

  • AI is rapidly transforming grid management, battery optimization, and charging systems.

  • Companies integrating AI for predictive maintenance, demand response, and V2G (vehicle-to-grid) technology will gain a competitive edge.

Vehicle-to-Grid (V2G) Integration

  • EVs may become decentralized energy storage units, feeding power back to the grid.

  • This could reshape grid infrastructure and utility business models.

New Business Models

  • Subscription services for EVs, battery leasing, and energy-as-a-service (EaaS) models challenge traditional ownership and utility frameworks.

Key Challenges

Grid Capacity and Stability

  • Aging electrical grids, especially in the U.S. and parts of Europe, are not yet capable of handling large-scale electrification (e.g., EV charging + AI data centers).

  • Grid modernization requires massive investment and regulatory coordination.

Critical Mineral Shortages

  • Demand for lithium, cobalt, and nickel is outpacing supply.

  • Environmental and ethical concerns over mining practices in Africa and South America add pressure.

Infrastructure Deficits

  • EV Charging: Many regions still lack adequate fast-charging networks.

  • Transmission Lines: Long permitting processes delay new high-voltage lines needed to connect renewables to population centers.

Policy Uncertainty

  • Changes in government leadership or legislation can reverse or stall progress (e.g., rollbacks of EV tax credits, clean energy incentives).

  • Tariffs and trade wars (e.g., U.S.–China or EU–China) also create instability in costs and sourcing.

Consumer Adoption Barriers

  • Range anxiety, higher upfront EV costs, and charging access still deter mass adoption—especially in rural and low-income communities.

  • Education and incentive programs are still lacking in many regions.

Interoperability and Standardization

  • Fragmented hardware/software systems across EVs, charging stations, and grid infrastructure create inefficiencies and adoption hurdles.

  • Lack of universal standards slows down innovation and integration.

Cybersecurity Risks

  • Smart grids, connected vehicles, and IoT-enabled devices increase vulnerability to cyberattacks.

  • Utilities and manufacturers must invest in robust security protocols.

A major challenge for the electrification industry is energy loss during the transfer of power. Here are some comparisons about power loss during transfer.

Energy exists in many forms, and power is the rate at which energy is transferred or used. Understanding these forms and the losses involved in converting and transferring them is crucial for energy efficiency and sustainability.

Various Forms of Energy (and thus, power)

Energy is generally categorized into two main types:

Potential Energy (Stored Energy):

  • Chemical Energy: Stored in the bonds of atoms and molecules (e.g., fossil fuels, biomass, batteries, food).

  • Nuclear Energy: Stored in the nucleus of an atom (e.g., uranium in nuclear power plants, energy released in fusion).

  • Gravitational Potential Energy: Stored due to an object's height or position in a gravitational field (e.g., water behind a dam in hydropower, an object held above the ground).

  • Mechanical Potential Energy: Stored in objects by tension or compression (e.g., a coiled spring, stretched rubber band).

Kinetic Energy (Energy of Motion):

  • Motion Energy (Mechanical Kinetic Energy): Energy associated with the movement of objects (e.g., a moving car, wind turning a turbine).

  • Thermal Energy (Heat): The internal energy of a substance due to the movement and vibration of its atoms and molecules (e.g., heat from a stove, geothermal energy).

  • Radiant Energy (Electromagnetic Energy): Energy that travels in electromagnetic waves (e.g., visible light, X-rays, radio waves, solar energy).

  • Electrical Energy: Delivered by the movement of tiny charged particles (electrons), typically through a wire (e.g., lightning, electricity flowing in circuits).

  • Sound Energy: The movement of energy through substances in waves, caused by vibrations (e.g., music, a sonic boom).

Power Creation and Transfer Losses

When energy is converted from one form to another, or transferred from one place to another, some of it is always "lost" to a less usable form, usually as heat, due to the laws of thermodynamics (specifically, the Second Law). This is why no energy conversion process is 100% efficient.

Here is an overview of the typical losses in the process of generating and delivering electricity:

Electricity Generation (Conversion of Primary Energy to Electricity):

This is where the most significant losses occur. The efficiency varies greatly depending on the fuel source and technology used.

  • Thermal Power Plants (Coal, Natural Gas, Oil, Nuclear): These plants convert chemical (or nuclear) energy into heat, then heat into mechanical energy (steam turning a turbine), and finally mechanical energy into electrical energy via a generator.

    • Overall Efficiency: Typically, more than 60% of the primary energy is lost as waste heat during this conversion process.

    • Natural Gas Combined Cycle Plants: Are more efficient, sometimes reaching 45-60% efficiency in converting the fuel's chemical energy into electricity.

    • Coal-fired Plants: Tend to be less efficient, often around 30-40% efficient, with older plants being on the lower end.

    • Nuclear Power Plants: Similar to fossil fuel thermal plants, their efficiency is generally around 33-37%.

  • Renewable Energy Sources: Losses here are often different, related to the conversion of the natural energy flow into electricity.

    • Hydropower: Generally very efficient, converting gravitational potential energy of water into electricity with around 80-90% efficiency.

    • Wind Power: Efficiency (often called capacity factor) is determined by how much of the wind's kinetic energy is converted to electricity. Actual efficiency is limited by the Betz limit to about 59.3%, but practical turbines achieve 35-45% of the available wind energy over time.

    • Solar PV (Photovoltaic): Converts radiant (light) energy directly into electrical energy. Commercial solar panels typically have efficiencies ranging from 15-22%, with laboratory records higher. Some energy is lost as heat due to the panel's temperature and inefficiencies in the material.

Transmission and Distribution (T&D) Losses:

Once electricity is generated, it needs to be transported from power plants to consumers. Energy is lost along the way due to resistance in wires, transformers, and other equipment. These losses primarily manifest as heat.

  • Total T&D Losses: In developed countries like the United States, annual electricity T&D losses average about 5-6% of the electricity transmitted and distributed.

  • Breakdown of T&D Losses:

    • Step-up transformers (at the power plant): 1-2%

    • High-voltage transmission lines: 2-4%

    • Step-down transformers (from transmission to distribution): 1-2%

    • Low-voltage distribution networks (cables and local transformers): 4-6%

End-Use Losses (At the Consumer's Premises):

Even after electricity reaches the consumer's meter, additional losses occur when it's converted into a usable form (e.g., light, heat, mechanical work).

  • Incandescent Light Bulbs:

  • LED Light Bulbs: Much more efficient, with losses closer to 10-15%.

  • Electric Motors: Modern efficient motors can achieve 85-95% efficiency, but older or poorly maintained motors can be significantly less efficient.

  • Appliances: Various appliances have different efficiencies in converting electricity to their intended function, with some heat loss being inevitable in many cases.

Overall Energy Journey Example (from Coal to Light Bulb):

If we trace the energy from a lump of coal to an incandescent light bulb, the cumulative losses are stark:

  • Coal to Electricity (Generation): ~60-70% lost (e.g., starting with 100 units of energy, only 30-40 units become electricity).

  • Electricity Transmission & Distribution: ~5-15% of the remaining electricity is lost (e.g., if 35 units of electricity were generated, ~1.75-5.25 units are lost in transit).

  • Electricity to Light (End Use): ~90% of the electricity reaching the bulb is lost as heat.

This means that for every 100 units of chemical energy in the coal, only a very small fraction (perhaps 2-3%) actually becomes usable light.

Minimizing these losses is a continuous goal of energy efficiency efforts, from improving power plant design to upgrading grid infrastructure and promoting efficient end-use appliances.

A Major disruptor That Can Hamstring out Ability to Grow:

The current administration can restrict the growth of electrification through a variety of policies and actions, primarily by prioritizing fossil fuel production and rolling back regulations and incentives that support clean energy and electric technologies. The best way to counter heavy government involvement in the markets is to create products and services the buyers and users can’t live without. So far, many electrification solutions are somewhat ‘me too’ and the barriers to change have been high for some. These are some of the key methods a government can influence free electrification markets:

Deregulation and Rollbacks of Environmental Protections:

  • Rescinding or Weakening Climate Regulations: The federal, state and local governments can repeal or weaken regulations aimed at reducing greenhouse gas emissions, such as those related to power plants (like the Clean Power Plan's replacement, the Affordable Clean Energy rule) and vehicle emissions standards. This reduces the pressure on industries to shift towards cleaner energy sources and electric vehicles.

  • Revoking the "Endangerment Finding": The EPA's "endangerment finding" determines that greenhouse gases endanger public health and welfare, providing the legal basis for many climate regulations. Rescinding this finding would undermine the legal grounds for a wide range of climate-related policies that encourage electrification.

  • Streamlining Permitting for Fossil Fuels: By easing environmental reviews and accelerating permitting for oil, gas, and coal projects, the administration can make it faster and cheaper to develop and expand fossil fuel infrastructure, thus disincentivizing a shift to electrification. This includes accelerating permits for pipelines and other energy transportation projects.

Reducing or Eliminating Incentives for Clean Energy:

  • Cutting Tax Credits: The administration can terminate or significantly cut tax credits and other financial incentives for renewable energy projects (like wind and solar), energy-efficient home improvements, and electric vehicles (EVs). This directly increases the cost and reduces the profitability of electrification initiatives.

  • Pausing Federal Loan Guarantees and Funds: Canceling or pausing federal loan guarantees for clean energy projects, as well as halting the disbursement of funds appropriated through acts like the Inflation Reduction Act (IRA), can severely hamper the financial viability of new electrification projects.

  • Ending Preferential Treatment for Renewables: Directing agencies like the Department of the Interior to revise regulations and policies to eliminate any preferential treatment for wind and solar facilities compared to fossil fuels can reduce their competitiveness.

Promoting Fossil Fuel Production and Consumption:

  • Encouraging Oil, Gas, and Coal Production: Policies can focus on maximizing the development and production of domestic oil, natural gas, and coal resources on federal lands and waters. This includes increasing lease sales and prioritizing projects that extract these fuels.

  • Subsidizing Fossil Fuels: The administration can continue or expand direct and indirect subsidies for the fossil fuel industry, such as tax breaks for carbon capture technologies used for enhanced oil recovery, bonus depreciation, and exemptions from minimum taxes. This lowers the operating costs for fossil fuel companies and makes their products more competitive.

  • Keeping Aging Fossil Fuel Plants Online: Using executive orders or other means to keep aging, high-emission fossil fuel power plants running past their planned retirement dates, even if utilities have plans to replace them with cleaner alternatives, can hinder the growth of new, cleaner electricity generation.

Limiting State-Level Electrification Efforts:

  • Challenging State Climate Policies: The administration can identify and take action against state and local laws, regulations, or policies that are deemed to burden domestic energy production, especially those related to "climate change" or "environmental, social, and governance" initiatives. This could involve legal challenges or recommending legislative action to stop such state efforts.

  • Eliminating "EV Mandates": Policies can aim to eliminate any "electric vehicle mandates" at federal or state levels, promoting "consumer choice" by removing regulatory barriers to motor vehicle access and ensuring a "level regulatory playing field" for all vehicle types.

These actions, often implemented through executive orders, changes in regulatory interpretation, and budget allocations, can create significant headwinds for the growth of electrification by making fossil fuels more economically attractive and removing support for cleaner alternatives.

Adoption Spotlight

Adoption Spotlight

Norway case study

Norway's adoption of electrification, particularly in the automotive sector, is truly remarkable and often cited as a global benchmark. As seen here, the government is also putting artificial influence on free markets. Here are some key metrics that highlight its impressive progress:

New Car Sales (Market Share):

  • Dominant EV Sales: In 2024, approximately 88.9% of all new passenger cars sold in Norway were electric (including both battery electric vehicles, BEVs, and plug-in hybrid electric vehicles, PHEVs). This is a significant jump from 82.4% in 2023.

  • BEV Dominance: Within the EV segment, Battery Electric Vehicles (BEVs) largely dominate. In January 2024, BEVs accounted for 92.1% of combined EV sales, with PHEVs at 1.8%.

  • Near 100% Zero-Emission Goal: Norway has an ambitious goal for 100% of all new cars sold by 2025 to be zero-emission vehicles. Recent monthly figures are already very close to this, with June 2025 seeing a staggering 96.9% market share for EVs in new registrations.

  • Historical Growth: This represents a rapid increase from just 6% electric car sales a decade ago. In 2020, Norway became the first country where more than half of new car sales were electric.

Total Vehicle Fleet (Cars in Use):

  • Growing EV Fleet Share: While new car sales are overwhelmingly electric, the total fleet of cars on the road is still transitioning. As of September 2024, roughly 28.9% of all cars on Norwegian roads were electric. This compares to 23% petrol and 36% diesel vehicles.

  • Significant Volume: As of December 31, 2021, the stock of light-duty plug-in electric vehicles in Norway totaled 647,000 units, comprising 470,309 all-electric cars and vans, and 176,691 plug-in hybrids. The number of electric cars (BEVs) alone had reached 788,836 in 2024.

Charging Infrastructure:

  • Extensive Network: Norway has developed a comprehensive charging network. In 2024, there were over 27,000 public charging points, including more than 9,478 fast chargers across the country.

  • High Charger-to-Population Ratio: This translates to approximately 447 chargers per 100,000 people, significantly surpassing many other nations (e.g., the UK with around 89 per 100,000).

  • Strategic Placement: There's a government commitment to at least one fast charging station every 50 kilometers (31 miles) on major highways.

Other Notable Metrics:

  • Global Leader Per Capita: Norway has the largest per capita fleet of plug-in electric vehicles in the world.

  • Market Leadership: Norway has consistently been the top-selling plug-in country market in Europe for several years.

  • CO2 Emission Reduction: Due to its fast-growing EV adoption, Norway was able to achieve its climate target for average fleet CO2 emissions (85 g/km) for new passenger cars three years earlier than pledged (in 2017).

  • Popular Models: The Tesla Model Y has frequently been the best-selling vehicle in Norway, often outselling the combined total of all non-EVs. Other popular models include those from Volkswagen and Chinese manufacturers like BYD and Xpeng.

How did they do it?

Norway has achieved a remarkably high adoption rate of electric vehicles (EVs) due to a strategic and consistent, long-term approach that combines strong government incentives, a readily available clean energy supply, and robust charging infrastructure.

Key factors contributing to Norway's EV success include:

  • Financial Incentives: The Norwegian government implemented a comprehensive package of tax exemptions and reductions for EVs, making them price-competitive or even cheaper than their gasoline or diesel counterparts. These incentives historically included:

    • Exemption from purchase taxes and 25% VAT (Value Added Tax) on EV purchases.

    • Exemption from annual road tax.

    • Reduced or free tolls on roads and ferries.

    • Free public parking.

    • Access to bus lanes in some areas. While some incentives are now being gradually phased out as the market matures, their long-standing consistency has been crucial in driving initial adoption.

  • Clean Energy Grid: Norway's electricity grid is powered almost entirely by renewable hydropower, making EV adoption a truly low-carbon transportation solution. This abundant and clean energy source ensures that charging EVs has minimal environmental impact and contributes to a stable and reliable power supply.

  • Robust Charging Infrastructure: Proactive investment in charging infrastructure has been vital. Norway boasts a comprehensive network of charging stations, including fast chargers strategically placed along major roads, even in remote areas. The government has also encouraged home charging by providing subsidies for the installation of charging points in housing associations and implementing a "charging right" for apartment dwellers.

  • Consistent Policy and Public Acceptance: The sustained commitment of various Norwegian governments to EV promotion, regardless of political shifts, has created a predictable and encouraging environment for consumers and businesses. This long-term vision, coupled with public awareness and acceptance fostered by early initiatives, has made EVs a natural choice for many Norwegians.

  • Economic Strength and No Domestic Auto Industry: Norway's wealth, largely from oil and gas reserves, allowed it to absorb the costs of generous incentives. Furthermore, the absence of a powerful domestic automotive lobby meant the government could implement pro-EV policies without significant industrial resistance, unlike in many other car-producing nations.

While Norway's high adoption of electric vehicles (EVs) is a remarkable success story in the transition to sustainable transport, it's not without its downsides and challenges:

  • Strain on the Electrical Grid: Despite Norway's abundant hydropower, a rapid increase in EV charging, particularly during peak hours, can put a strain on local grid infrastructure. Upgrading power grids to handle mass EV adoption can be extremely expensive and time-consuming. This highlights the need for "smart charging" technologies to shift charging to off-peak hours and manage demand.

  • Fiscal Impact of Incentives: The generous tax exemptions and subsidies that fueled Norway's EV boom have come at a significant cost to government revenue. While some incentives are being phased out as the market matures, the initial investment was substantial. This raises questions about the replicability of Norway's model in countries with less robust economies or different fiscal priorities.

  • Equity Concerns with Subsidies: Critics argue that the early EV subsidies disproportionately benefited higher-income urban citizens who could afford the initially more expensive EVs and were more likely to take advantage of perks like free tolls, parking, and bus lane access. This can create a perception of inequality, especially if low-income individuals continue to pay higher taxes on conventional vehicles.

  • Impact on Public Transport Ridership: As more commuters switch to EVs, there can be a decline in public transport ridership. This can financially strain transit agencies that rely on fare revenue and potentially reduce the overall benefit of having people switch to EVs if it leads to less efficient public transportation systems.

  • Congestion and Urban Planning Challenges: While EVs contribute to cleaner air, they don't solve the fundamental problems of private car ownership, such as traffic congestion and limited urban parking spaces. In fact, by making car ownership more attractive (even electric cars), high EV adoption could inadvertently exacerbate these issues if not balanced with robust investments in public transport, cycling, and walking infrastructure.

  • Environmental Impact of Battery Production and Disposal: While EVs have lower tailpipe emissions, the manufacturing process for batteries is energy-intensive and relies on resource extraction (e.g., lithium, cobalt). There are ongoing concerns about the environmental impact of mining these materials and the long-term challenges of battery recycling and disposal, though advancements are being made in these areas. Some analyses even suggest that, despite Norway's clean grid, the lifecycle CO2 emissions from EV manufacturing might take many years of driving to offset the initial production emissions.

  • "Car Dependency" Continues: Despite the environmental benefits, Norway's success has primarily focused on electrifying private car ownership rather than fundamentally shifting away from a car-dependent society. For some, the ideal solution for urban areas would be a greater emphasis on public transport and active mobility, reducing the overall number of vehicles on the road.

In essence, while Norway's high EV adoption is a powerful demonstration of what's possible with concerted policy efforts, it also highlights the need for careful consideration of grid capacity, fiscal sustainability, equitable access, and broader urban planning goals to ensure that the transition to electric mobility is truly comprehensive and beneficial.

In summary, Norway's high EV adoption is a testament to a well-orchestrated strategy that combined financial advantages, environmental benefits from clean energy, convenient infrastructure, and consistent government support over decades, creating a virtuous cycle of demand and supply for electric vehicles.

Electrification - What the Future Will Bring

CEVOH research has identified some exciting new electric car prototypes such as this one.

The striking H6 Julietta is a supercar concept created by Orlando-based designer Lee Rosario.

What the Future Will Bring

The future of the electrification industry is poised for significant and transformative growth, driven by a confluence of technological advancements, evolving policy landscapes, and increasing global commitment to decarbonization. Here's a breakdown of what the future is likely to look like:

Overview: There are many different methods to produce electricity. Some of these are more sustainable than others, some are in experimental stages and even others are proven as a simple, source to power and empower us. A common thread from the sources below is that ‘output to electric’ has many advantages over combustion driven power. The overarching goal must be to develop usable power without significant degradation as it’s transferred to usable forms. For example, a battery (with current technology) is not a highly efficient transfer mechanism.

Continued Dominance of Renewable Energy:

  • Solar and Wind Expansion: Expect continued rapid deployment of solar photovoltaic (PV) and wind power, becoming increasingly cost-competitive and making up a larger share of the global energy mix. Advancements in efficiency, materials, and installation techniques will further drive this trend.

  • Diversification of Renewables: Beyond solar and wind, there will be increased focus on other clean energy sources like geothermal (including enhanced geothermal systems) and hydropower, along with emerging technologies such as advanced nuclear and tidal power.

  • Green Hydrogen: Electrolyzers for green hydrogen production (using renewable electricity to split water) will become increasingly important for decarbonizing hard-to-abate sectors like heavy industry, shipping, and aviation.

Smart Grids and Decentralized Energy Systems:

  • Intelligence and Automation: Grids will become "smarter," incorporating advanced sensors, IoT devices, AI, and machine learning to optimize energy distribution, predict demand, manage supply fluctuations, and enhance resilience.

  • Microgrids and Distributed Energy Resources (DERs): The proliferation of rooftop solar, local battery storage, and small-scale wind will lead to more decentralized energy systems and microgrids. These will improve energy security, especially in remote areas or during outages, and allow for localized energy production and consumption.

  • Bidirectional Energy Flow: Technologies like Vehicle-to-Grid (V2G) will become more common, allowing electric vehicles to not only draw power from the grid but also feed excess energy back into it, acting as mobile storage units.

Electrification of Transport beyond Passenger Cars:

  • Commercial and Heavy-Duty Vehicles: The electrification trend will extend significantly to commercial fleets, buses, trucks, and even heavy-duty industrial vehicles. This will be driven by operating cost savings (fuel and maintenance) and stricter emissions regulations.

  • Marine and Aviation: While more challenging, there will be increasing R&D and pilot projects for electric and hybrid solutions in marine vessels and, eventually, in aviation, though full electrification of long-haul flights is still far off.

  • Advanced Charging Infrastructure: The charging infrastructure will continue to evolve, with faster charging speeds, wireless charging solutions, and more integrated payment systems becoming standard. Intelligent charging management will be crucial to avoid overwhelming the grid.

Energy Storage Solutions Boom:

  • Battery Technology Advancements: Continued innovation in battery chemistries (e.g., solid-state, next-generation lithium-ion, cobalt-free batteries) will lead to higher energy density, faster charging, longer lifespans, and reduced costs.

  • Grid-Scale Storage: Large-scale battery energy storage systems (BESS) will be vital for balancing the intermittency of renewables and ensuring grid stability. Other storage technologies like pumped hydro, compressed air, and thermal storage will also play a role.

  • Behind-the-Meter Storage: Residential and commercial battery storage will become more common, enabling consumers to store their own renewable energy and gain greater energy independence.

Electrification of Buildings and Industry:

  • Heat Pumps: Electric heat pumps will increasingly replace traditional fossil fuel-based heating and cooling systems in residential, commercial, and even some industrial applications due to their high efficiency and lower emissions.

  • Industrial Process Electrification: Industries will increasingly adopt electric solutions for processes that traditionally relied on fossil fuels, such as industrial heating, motors, and manufacturing equipment. This will require the development of specialized high-temperature electric technologies.

  • Smart Home and Building Integration: Smart home technologies, IoT, and AI will optimize energy consumption in buildings, allowing for real-time monitoring, automated adjustments, and integration with the grid.

Challenges and Opportunities:

  • Challenges:

    • Grid Modernization: Upgrading aging grid infrastructure to handle increased demand and distributed generation will require massive investment and coordinated planning.

    • Resource Availability: The demand for critical minerals (lithium, cobalt, nickel, rare earth elements) for batteries and renewable technologies will necessitate sustainable sourcing, recycling, and new material development.

    • Intermittency of Renewables: Managing the variable nature of solar and wind power effectively will be an ongoing technical and operational challenge.

    • Socioeconomic Equity: Ensuring that the benefits of electrification are accessible across all socioeconomic groups and avoiding a widening of energy divides will be crucial.

    • Cybersecurity: Protecting increasingly digitized and interconnected energy systems from cyber threats will be a paramount concern.

  • Opportunities:

    • Economic Growth and Job Creation: The electrification industry will be a major driver of economic growth, creating millions of jobs in manufacturing, installation, R&D, and services.

    • Innovation: The sector will continue to be a hotbed of innovation, with new technologies, business models (e.g., energy-as-a-service), and financing mechanisms emerging.

    • Environmental Impact: Reduced air pollution and greenhouse gas emissions from electrified sectors will lead to significant improvements in public health and progress toward climate goals.

Energy Independence:Increased reliance on domestic, renewable electricity sources can enhance energy security for many nations.

CEVOH Has a Proven Track Record of Revenue Growth in the Electrification Sector

CEVOH has an extensive successful track record working to expand the use of hybrid and full electric industrial applications such as this transit bus.

What We’ve Done (Proof of Impact)

TRANSFORMATION

CEVOH participated in outlining early Autonomous Driver Tests for the hybrid and electric mass transit bus industry. Closed tracks, touchdown charging and rigorous cycle times were employed to stress all the variables.

MARKETING

CEVOH worked with the largest industrial electrification provider to develop focused improvements to the product offering and pricing structure. This included pure electric and hybrid electric Propulsion for many types of applications, electrification of systems that replace dangerous hydraulic components and overhaul of battery enclosures to eliminate thermal events.

SALES

The largest world – wide provider of hybrid and pure electric propulsion hired CEVOH to develop an international sales team. The project included consultative and challenger sales approaches, hiring, training, compensation and a business development review structure. The sales teams increased revenue development for transit, rail, marine and industrial applications.

MARKETING

CEVOH developed Marketing Plans, Implementation and Execution plans to make BAE Systems Hybridrive a market leader. This included product development, pricing optimization, sales strategies and promotional campaigns.

MARKETING

CEVOH fielded Net Promoter research in the electrification industry to identify customer sentiment and outline actions to close gaps in customer satisfaction. The gaps were prioritized and action plans were executed to improve Net Promoter scores in less than 100 days.

TRANSFORMATION

CEVOH has partnered with several national transportation agencies to increase adoption of electric transit. This included identification of benefits for manufacturers, local transit agencies and riders. 

SALES

A fortune 50 company hired CEVOH to assess its primary face-to-face direct channel and recommend actions to improve Cost of Sales and sales effectiveness. A big job for CEVOH but mission accomplished. Side benefits included improved first line manager coaching tools, and better customer facing sales positioning. Technology tools for the sales rep were simplified and a new compensation plan was developed with full tech stack integrations.

INNOVATION

The U.S. telecom leader hired CEVOH to create a new product roadmap for B2B customers in the small/medium category. The process involved internal and external ideation, product concept development, output of concepts in both summary and visual form and presentation to focus groups over a three-year period. Changing customer needs were mapped and new products evolved to meet these needs. All of the product innovation included significant technology productization that helped SMBs grow and better service their customers.

MARKETING

CEVOH works with a market leading international defense avionics firm to optimize new product launches and counter the competition. The approach has included leveraging the firm’s reputation as a market leader, and establishing new ground as an innovator. The new launches were done with a mix of traditional methods and economical digital splashes. The result has been a reversal of competitor gain in market share.

TRANSFORMATION

An international advertising/media sector leader hired CEVOH to develop a transformational change management plan. Facing significant market changes and competitive threats, our partners worked to complete and implement a plan that included executive evaluations, succession planning, quality improvement teams, governance committees and market innovation strategies.

SALES

A division of the world’s largest defense/aerospace company hired CEVOH to help develop a direct sales organization. We collaborated to create a best practice sales organization with integrated marketing programs, sales training, customer engagement approaches and effective compensation programs. The result has been a consistent increase in market share and achievement of the international market leadership position.    

INNOVATION

CEVOH created and implemented a technology innovation and marketing plan for a start-up focused on virtual reality cinematic production. This involved mixing traditional optical hardware with cutting edge LED virtual scape backdrops and spatial software to create realistic movies and videos for commercial production.

MARKETING

A global top 70 telecom and media company hired CEVOH to optimize and simplify their product portfolio and pricing/promotions offerings. The partners at CEVOH assessed the current product portfolio against metrics of customer value and margin contribution – then greatly reduced the number of products & services in the product offering. A go-to-market strategy was implemented to reduce revenue risk and help 900 direct sales reps increase the ARPU.

TRANSFORMATION

CEVOH worked with several sector leaders within the media industry to develop an analytical model to predict consumer usage trends. The model is now in use by several companies to measure, benchmark and predict consumer traffic yield analytics. This approach creates significant transformational change for media companies – shifting the focus to end users. The model has evolved from Machine Learning to Predictive to a small language AI Bot.

THOUGHT LEADERSHIP

CEVOH is currently developing a thought leadership roadmap for the aerospace and defense ‘cockpit of the future’. This series of outputs walk readers thru the changing aviation battlespace and outline approaches and applications that will be needed to dominate each theatre of operations. The work here is cutting edge, based on fact, includes significant customer input and will output conceptual models and several different new technology products.

SALES

A division of the world’s largest defense, security and aerospace company hired CEVOH to help develop a direct sales organization. We collaborated to create a best practice sales organization with integrated marketing programs, sales training, customer engagement approaches and effective compensation programs. The result has been a consistent increase in market share and achievement of an international market leadership position.

MARKETING

CEVOH works with the world’s largest industrial electric hybrid propulsion company to implement effective go-to-market product launches. The CEVOH team collaborates with the sales, marketing and operations departments to create maximum market effect with limited budgets.

INNOVATION

The world’s largest SaaS biller asked CEVOH to add front-end services to their back-end suite. This involved iterative technology development – where customers are working with developers and UI/UX specialists. The output was a series of helpful technology applications that helped customer facing employees to sell using value added and insight approaches.

TRANSFORMATION

CEVOH has worked with several companies to identify the unique differences between ‘end-user’ and ‘customer’. These differences often involve needs attributes and can easily be overlooked. Once these are clarified, our clients can quickly pivot to adjust their actions and meet these needs. The result has been transformational change within the organizations in which we collaborate.

SALES

CEVOH is working with several companies to introduce insight selling initiatives. The adoption of these initiatives has had a material impact on improving the customer experience. We have helped develop industry and segment specific insight as well as efficient multi-touch methodology that strengthen the relationship with the customer. 

MARKETING

CEVOH works with a large industrial manufacturing firm to introduce net promoter score benchmarking and trended data. The result was clarity on quality reputation issues and clear actions to quickly improve product quality. This has also led to adoption of NPS as a unifying cross-functional metric – and initiatives to proactively improve customer experience. 

TRANSFORMATION

CEVOH has worked with several traditional media companies on the effects of disruptive technologies and the impacts of evolving business models.

SALES

The telecom global no 3 hired CEVOH to evaluate telephone and reseller channels and recommend improvements. The result was a streamlined front end system interface that could be quickly deployed. This resulted in hiring additional third-party sales channels that could more easily adapt to the order processing / sales input process.

MARKETING

A large media provider hired CEVOH to assess their marketing and sales operations departments. Gaps against best practices were identified and constructively communicated to senior management along with specific recommendations for improvement.

Where We see Growth Opportunities

Where We See Growth Opportunities

The electrification industry is experiencing robust growth, driven by a confluence of environmental imperatives, technological advancements, economic incentives, and shifting consumer and industrial behaviors. Here are the key revenue growth drivers:

Decarbonization and Climate Change Goals:

  • Government Policies and Regulations: Strict emission reduction targets, carbon neutrality commitments, and government incentives (e.g., tax credits, subsidies for EVs, heat pumps, renewable energy) are the most significant drivers. Legislation like the Inflation Reduction Act (IRA) in the US heavily promotes electrification across sectors.

  • Corporate Sustainability Initiatives: Companies are increasingly setting their own ambitious decarbonization goals, leading them to invest in electrifying their operations, fleets, and supply chains. This pressure from ESG (Environmental, Social, and Governance) mandates is substantial.

  • Consumer Environmental Awareness: Growing public concern about climate change and air pollution is driving demand for electric alternatives in transportation, homes, and energy consumption.

Technological Advancements:

  • Battery Technology Improvements: Innovations in lithium-ion and emerging battery technologies (e.g., solid-state batteries) are leading to higher energy density, faster charging, longer lifespans, and crucially, falling costs. This makes electric vehicles, energy storage, and industrial electrification more viable and attractive.

  • Renewable Energy Integration: The increasing affordability and deployment of solar PV and wind power are making electricity a cleaner and more cost-effective energy source. This directly fuels the desire to electrify more end-uses, as the source of electricity becomes greener.

  • Heat Pump Technology: Advancements in heat pump efficiency and performance are making them a compelling alternative to fossil fuel-based heating and cooling systems in residential, commercial, and industrial buildings.

  • Power Electronics and Grid Modernization: Improvements in power electronics are vital for efficient power conversion and management. Investments in smart grids, digital substations, and grid resilience are essential to handle increased electricity demand and integrate distributed energy resources.

  • AI and Automation: AI is used to optimize energy efficiency in electrified systems, manage smart grids, and automate industrial processes that are being electrified.

Electrification of End-Use Sectors:

  • Transportation (e-Mobility):

    • Electric Vehicles (EVs): This is arguably the most visible driver. Sales of Battery Electric Vehicles (BEVs) and Plug-in Hybrid Electric Vehicles (PHEVs) continue to rise globally, driven by performance improvements, diverse model availability, and expanding charging infrastructure.

    • Commercial and Heavy-Duty EVs: Electrification is expanding to buses, trucks (long-haul and last-mile delivery), and even marine vessels, offering significant operational cost savings and emission reductions.

    • Charging Infrastructure: The rapid build-out of public and private charging networks (Level 2 and DC fast chargers) is critical to support EV adoption.

  • Buildings:

    • Heat Pumps: Replacement of natural gas and oil furnaces with electric heat pumps for heating, cooling, and water heating.

    • Smart Home Devices: Increased adoption of smart thermostats, appliances, and energy management systems that are electricity-powered and optimized for efficiency.

  • Industry:

    • Industrial Electrification: Transition from fossil fuel-based processes (e.g., heating, melting, drying) to electric alternatives like electric arc furnaces, induction heating, and electric boilers in sectors such as steel, cement, chemicals, and pulp & paper.

    • Industrial Automation: Increased use of electric motors, drives, and robotic systems in manufacturing and logistics, driven by efficiency and productivity goals.

    • Mining and Construction: Electrification of heavy machinery and equipment used in these sectors to reduce emissions and improve operational environments.

Economic Incentives and Cost Competitiveness:

  • Falling Costs of Renewables and Batteries: The decreasing cost of generating renewable electricity and manufacturing batteries makes electrified solutions more cost-competitive over their lifecycle compared to fossil-fuel alternatives, despite higher upfront costs in some cases.

  • Energy Security: Reducing reliance on volatile fossil fuel markets by leveraging domestically produced electricity (especially from renewables) enhances energy security for nations.

  • Operational Cost Savings: EVs have lower fuel and maintenance costs. Electric industrial processes can be more efficient and lead to lower operating expenses in the long run.

Growing Electricity Demand (and the need for clean generation):

  • Data Centers: The rapid expansion of data centers, fueled by AI and cloud computing, is a massive and growing consumer of electricity, driving overall electricity demand and thus investment in new generation capacity, much of which is clean.

  • Increased Electrification Across Sectors: As more processes, vehicles, and homes become electric, overall electricity demand is naturally surging, necessitating significant investments in generation, transmission, and distribution infrastructure.