Source
SALES
The telecom global No. 2 hired CEVOH to assess its primary face-to-face direct channel and recommend actions to improve Cost of Sales and sales effectiveness. A big job for CEVOH but mission accomplished. Side benefits included improved first line manager coaching tools, and better customer facing sales positioning.
MARKETING
CEVOH works with a market leading international defense avionics firm to optimize new product launches and counter the competition. The approach has included leveraging the firm’s reputation as a market leader, and establishing new ground as an innovator. The new launches were done with a mix of traditional methods and economical digital splashes. The result has been a reversal of competitor gain in market share.
TRANSFORMATION
An international advertising/media sector leader hired CEVOH to develop a transformational change management plan. Facing significant market changes and competitive threats, our partners worked to complete and implement a plan that included executive evaluations, succession planning, quality improvement teams, governance committees and market innovation strategies.
SALES
A division of the world’s largest defense/aerospace company hired CEVOH to help develop a direct sales organization. We collaborated to create a best practice sales organization with integrated marketing programs, sales training, customer engagement approaches and effective compensation programs. The result has been a consistent increase in market share and achievement of the international market leadership position.
MARKETING
A global top 70 telecom and media company hired CEVOH to optimize and simplify their product portfolio and pricing/promotions offerings. The partners at CEVOH assessed the current product portfolio against metrics of customer value and margin contribution – then greatly reduced the number of products & services in the product offering. A go-to-market strategy was implemented to reduce revenue risk and help 900 direct sales reps increase the ARPU.
TRANSFORMATION
CEVOH worked with several sector leaders within the media industry to develop an analytical model to predict consumer usage trends. The model is now in use by several companies to measure, benchmark and predict consumer traffic yield analytics. This approach creates significant transformational change for media companies – shifting the focus to end users.
SALES
A division of the world’s largest defense, security and aerospace company hired CEVOH to help develop a direct sales organization. We collaborated to create a best practice sales organization with integrated marketing programs, sales training, customer engagement approaches and effective compensation programs. The result has been a consistent increase in market share and achievement of an international market leadership position.
MARKETING
CEVOH works with the world’s largest industrial electric hybrid propulsion company to implement effective go-to-market product launches. The CEVOH team collaborates with the sales, marketing and operations departments to create maximum market effect with limited budgets.
TRANSFORMATION
CEVOH has worked with several companies to identify the unique differences between ‘end-user’ and ‘customer’. These differences often involve needs attributes and can easily be overlooked. Once these are clarified, our clients can quickly pivot to adjust their actions and meet these needs. The result has been transformational change within the organizations in which we collaborate.
SALES
CEVOH is working with several companies to introduce insight selling initiatives. The adoption of these initiatives has had a material impact on improving the customer experience. We have helped develop industry and segment specific insight as well as efficient multi-touch methodology that strengthen the relationship with the customer.
MARKETING
CEVOH works with a large industrial manufacturing firm to introduce net promoter score benchmarking and trended data. The result was clarity on quality reputation issues and clear actions to quickly improve product quality. This has also lead to adoption of NPS as a unifying cross-functional metric – and initiatives to proactively improve customer experience.
TRANSFORMATION
CEVOH has worked with several traditional media companies on the effects of disruptive technologies and the impacts of evolving business models.
SALES
The telecom global no 3 hired CEVOH to evaluate telephone and reseller channels and recommend improvements. The result was a streamlined front end system interface that could be quickly deployed. This resulted in hiring additional third-party sales channels that could more easily adapt to the order processing / sales input process.
MARKETING
A large media provider hired CEVOH to assess their marketing and sales operations departments. Gaps against best practices were identified and constructively communicated to senior management along with specific recommendations for improvement.
TRANSFORMATION
CEVOH is working with a large services company to bring innovative products to their SMB segment. We use a proven approach to introduce new ideas, and shorten time to market.
