CEVOH is a business consulting firm Specializing in Revenue Growth
We will work with your team on your
toughest challenges – making these more
manageable and leading to both short and long-term revenue lift.
How CEVOH is different from other consulting firms:
We don’t charge you to learn your business.
We provide exceptional value – often doing pro bono work in your industry, perhaps for you as well.
We contribute day one.
We develop innovative strategies.
We aren’t afraid to implement.
We provide pinpoint accurate initiatives to assess your current efforts and recommend incremental revenue ideas.
CEVOH Starts with Simple Proven Concepts: We Put Focus on Value, Volume and Velocity to Jumpstart Growth.
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VALUE CREATION
Value Delivered from Products, Services and Sales Approaches Should Match Customer Needs.
Value Creation is a Powerful Growth Driver that Differentiates You from Competitors.
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VOLUME
Volume Growth Drivers that Improve Customer Count and Average Order Value are Included Here.
We Crusade to Reach New Customer Communities. We Campaign to Retain Customers.
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VELOCITY
Velocity Growth Drivers Start with Shared Internal Objectives that Improve Alignment Between Departments.
This Increases Speed to Market and Velocity of Product Development and Sustainment.
In addition to Value Volume and Velocity, Forcing Functions Should be Considered
22% of C-Suite Executives Have Never Used Forcing Functions as a Revenue Growth Tool.
Forcing Functions can disrupt efficiency of the revenue growth initiatives or they can accelerate these. They are often happening with or without you. Recognize them and take advantage.
Here are a few of the common forcing functions we’ve run into. Let’s talk about which of these -or others - are relevant for your business.
Calendar and Events
Many buying decisions are made on the calendar. B2G buying processes can take years, but there is pressure to accelerate these using commercial practices. B2B buying processes often start a full year before money is exchanged. These are influenced by budget planning cycles, seasons/weather, inventories and whether B2C customers are part of their model. B2C buying processes are influenced by events like black Friday, cyber Monday, spring cleaning, holidays, limited time discounts, marketing, and social influences.
Disruptive Market Conditions
Disruptive technology is a very common forcing function for many industries today and this is anticipated to grow. For example, we interact with others (and systems) in real-time, virtually, and remotely with crowdsourced ideas, group funding, and immediate sentiment expressed thru social and other channels. This alone can have significant impacts on your business.
Communities are who we sell to. They can also be users of our products. Sometimes these are the same or different. They are made up of similar demographics, psychographics, user characteristics and buying approaches. Nurturing existing user or buying communities and building new communities is a revenue growth forcing function. When a community changes or you create changes, a forcing function can be in play. If you are not focused on communities, your competitors likely are.
Regulation – Businesses often underestimate the amount of government regulation they face. Within this hidden regulation are tremendous forcing functions and opportunity around regulation and pending regulation for tariffs, technology, privacy, security, electrification, autonomous, AI and others.
Competitive Actions
M&A – what if your no 2 and 3 competitors were discussing merger?
Competitor launch of products and services that are simply better can become a significant forcing function. And if not anticipated, these can take years to overcome. How are you Product Led Growth (PLG) initiatives going? We can help.
Launch of disruptive pricing strategies – price extracts value in the form of revenue. A disruptive pricing forcing function can sometimes indicate there is new knowledge on value insight. If not anticipated, these can be very disruptive.
Macro Trends
Gains in knowledge (now we know carbs are not as good for us).
Sentiment changes – different than demographic and psychographic disruptions, sentiment deals more with beliefs and feeling about the future. E.g. we now know that too much digital screen time is a bad thing, but we’re not really doing much about it yet.
There are likely many other specific forcing functions that can be used as an amplifier to your revenue growth plans. The key is to anticipate and identify these. Can you think of other forcing functions that are specific to your situation?
Spotlight
Technology, AI and Defense Aerospace
The future of defending our nation depends on increased data gathering and sensor fusion. While autonomous drones will play a major part, it’s people that will give the order to act. Since the first f-16 was deployed as a 4th generation aircraft, the amount of data moving in and out of the cockpit has dramatically grown. A 5th generation fighter now sends and receives tens of Mbps per second. 6th gen fighters, with their cockpits of the future, will manage multiple Gbps per second. This information is critical to identify and track multiple threats in visual combat range as well as over the horizon. The crew of a modern U.S. fighter jet will then engage as necessary to achieve battlespace dominance. As we enter more complex situations, at their command will be a team of loyal wingman called collaborative combat aircraft. Most of these will be autonomous and have various mission sets. Along with ground and space sensors, the sensors and weapons on this team will be supremely powerful. While autonomous is coming, there are many benefits to having a forward deployed human flight crew. But, it’s getting more demanding and they will need help. All this information will need to be managed.
Inside the fighter jet cockpit of the future will likely be a highly advanced, integrated, and user-centric environment that maximizes pilot effectiveness, situational awareness, and mission success. It will incorporate cutting-edge technologies and ergonomic designs to streamline operations, reduce workload, and enhance overall combat and training performance.
CEVOH has worked on projects that combine proprietary AI development expertise with the leading augmented reality devices, to demonstrate improved integrated sensor capture, data enhancement and situational awareness. Our technology integrates reality with data and image parsing, machine learning and synthetic predicted object recognition to enhance decisions made by individuals and teams. CEVOH code is domestic, secure and open architecture to integrate across various existing systems. Our expertise produces agile and inexpensive demonstrations – creating dynamic environments for ideation and improvements. CEVOHs focus on disruptive technology speeds adoption of innovation to grow revenue.
But Wait, there’s more.
In addition to the Four focus areas above, CEVOH uses a 50 point diagnostic tool to compare your company to other similar companies.
We call it the cevoh 50.
You can take a simplified self-assessment here. But your company may qualify for some free consulting time where we help you with this. Go here to apply.
• Market Assessment
• Vision, Mission and Values
• Culture
• Technology
• Voice of the Customer
• Internal Alignment
• Revenue Plans
• Brand Development
• SWOT
• Competitive Positioning
• Product Portfolio Optimization
• New Product Development
• Pricing
• Customer Relationship Management
• Sales Onboarding and Training
• Sales Competencies
• Go-to-Market
• Sales Metrics
• And 33 More
• Market Assessment • Vision, Mission and Values • Culture • Technology • Voice of the Customer • Internal Alignment • Revenue Plans • Brand Development • SWOT • Competitive Positioning • Product Portfolio Optimization • New Product Development • Pricing • Customer Relationship Management • Sales Onboarding and Training • Sales Competencies • Go-to-Market • Sales Metrics • And 33 More
From appraisals to detailed growth plans meshed with forcing functions
Completing the CEVOH revenue growth assessments will provide solid guidance on what parts are important in a plan. These three steps generally follow an assessment:
We help you outline a revenue plan that is inclusive, powerful and creates alignment within your organization.
Our detailed and integrated implementation initiatives are orchestrated to quickly help you move the revenue needle.
We help you align resources and tackle the larger projects that will sustain your revenue engine.